We are offering a discount of 50% off the full price. This offer is only available for the next few days.
By the end of the course, you will know your way around the LinkedIn Ads platform and you will be highly confident to start generating leads consistently for your own business or for other people in a matter of days. We hold nothing back in this course, you will be an absolute pro.
Here we introduce how the course will be structured and how to get the most out of it, as well as learn the basics of LinkedIn campaign manager, and have a walkthrough of the platform.
Understanding and knowing all 8 objectives and how each of them can be used will give you a fantastic head start when planning your campaigns for success. Here we go through all of them and get a deep understanding of how to use them. From Brand Awareness to Website Traffic to Lead generation, this is essential knowledge any LinkedIn wizard needs to know.
Targeting is why we all love the platform. In this section, we understand all the different ways we can target our ideal prospects such as CEO’s of medium to large enterprises, CTO’s, HR Directors, Founders, Sales Directors, Marketing Manager or anyone who can be understood by job title, job function, industry, company size plus many more. Here we also dive into 4 targeting strategies we can use to drive your cost per click way down by using other targeting methods, not just job title, which is what everyone does. Targeting by Job Title alone is the most precise yet most expensive way to target your prospects. This is because not only does everyone do it this way, but the job title on LinkedIn is a free form, which means Linkedin only recognises about 35% of your target this way… you’re missing a massive opportunity (65% of your target market).
Retargeting is key when it comes to staying top of mind. This class goes into the different ways we can retarget on LinkedIn, as well as we put it together and show you exactly the methodology we use to retarget audiences - from website visitors, to lead gen form opens to video views. This is all possible now on the platform.
Audience expansion allows LinkedIn to go out to what it thinks could be audiences which might respond to your ads. Yet as the platform is so laser-sharp with its targeting, and also so expensive, we do not really want to be handing this function to the algorithm. Don’t miss this class, it may save you money.
There are 8 different ad formats you can use depending on what objective you choose, we go over all of them, how to best use them, and show you how we use them so you can just stand of the back of giants (or us) and not have to reinvent the wheel. From Single Image Ads to Video Ads to Conversation Ads, we go through all of them.
For me, this is always the exciting part as this gives us a target we should be aiming for rather than stabbing in the dark. These benchmarks go through the industry-standard costs per clicks among other metrics so when you are doing above average you know and can give someone close to you a high five. If your ad is performing below average, you can go to the section of this course which tells you how to get better results.
What is it, should you use it, and if yes, when. We will go over the Linkedin audience network, although Linkedin is a bit quiet as to who is exactly part of this network.
This section will give you a deep knowledge of how Linkeidn’s auction works and strategies in how to play it to your favour so you get the best cost per click available to you.
Linkedin’s word count is very short and therefore is very different from Facebook in terms of what works and what doesn’t. Whereas with Facebook storytelling works very well, with LinkedIn you have to get to the point quickly, and often the title is the most important part. Here we learn how to construct good copy, creatives and call to actions to stop prospects scrolling, to draw them in, and to intrigue them enough to click.
Being good at constructing a good lead magnet which is highly desirable for your given audience is half the battle. If your offer is not that exciting, or you communicate it badly, then your cost per click will be high, and very few prospects will click, meaning budget will not be spent. Here we learn about the different elements when it comes to lead magnets including testing different headline, creatives, and topics.
The insight tag is Linkedin’s tracking pixel which is so unique and gives us such rich data which Facebook or Google cannot. With this pixel, we can see the job titles, industries and job functions among other characteristics of people who are visiting your website and then use this to remarket to them. Even if you are not spending money on ads, you can instal this for free and get access to this rich data. In this class, we go over how to utilise this to its fullest and how to install this on your landing pages and website.
The reporting functions in campaign manager are not the best, but nonetheless this is very important to get a grip on as here we can analyse what is working and what is not, and then make a decision on our next iterations. In this class, we go over campaigns managers reports and analytics.
Now that we have a deep knowledge of the platform we can dive into the juicy part - implementing strategy no.1. How this strategy works is that we utilise the Linkedin Lead Gen forms to swap some valuable gated content in exchange for an email address and potentially a telephone number. This system is relatively simple to set-up, factors to success are slightly easier to control, and ultimately if you do mess it up, you are more likely to have a higher cost per lead, which you can optimise and make better with time, rather than no leads at all. So if you have limited cash, and just need to start getting cash flow running through your business, this is a great place to start.
This is the holy grail of demand generation. Whereas the other system gets leads, this system builds a lot more warm audiences and receptive potential customers and gets them to schedule a call directly into your company's calendar. This system is a lot more tricky to make work, as it relies heavily on your own landing pages which need to have really strong and clear hooks and offers. If your offer is not strong, it may be hard to convince people to book a call as we need to get them intrigued to do so. On the other hand, if this system is cracked for your business, it can be life-changing, as it is extremely scalable, and can generate 100’s of inbound enquiries each week, all of whom have a much higher conversion rate from scheduled phone call to a client or a high paying customer.
What do we do with the leads that do fill out our forms, or land on our landing pages. In this class, we go over the different things you or sales can do to follow up like a pro and convert that lead into a scheduled phone call and a phone call to customer or client. We will also look into email marketing, and look at how we can use emails to educate, build trust and intrigue them to get in touch.
Email is far from dead, in fact many businesses, especially B2B, state email is the no.1 source of new business. The key factor to remember is that many of the leads that do come into your pipeline are not ready to make a purchase, but they may be in the future. This means now that you have their email, you have the opportunity to nurture them, to educate them and to build a lot of trust and good will around the topic of your product or service. So when the time comes and the email pops into their email box, they will remember you and reach out. But how many emails should you send each week, how do you get it delivered and past spam filters, and how do you get it opened and clicked. Alot goes into a good email marketing campaign, and in this class we will dive in deep to really understand how to launch and manage a successful campaign with all the juicy high quality, high value leads you are getting through your lead gen systems you have created.
This class looks into account-based marketing and how LinkedIn can be used to target selected dream accounts or lists of people your company may have had some contact with before. Many B2B business are finding massive success with an account-based approach. Here we go over the basics of ABM and show you how LinkedIn ca be used in this approach.
“Phil and the team at Super Lumen delivered incredible results and exploded the number of leads and sales. Highly recommended if you're ready to handle an explosion of new business.”
Dave Pentland, Founder
“Hire them if you want to get lots of new customers, they went above and beyond and helped us scale our business.”
Lea Berneau, Co-Founder
“Phil has amazing digital marketing insights. Through his focus and dedication, my services are getting way more traction online. Thank you so much!!”
Maud Mosterd, Co-Founder
This cost is at a 50% discount during the next few days. What’s great with this course is that we will be constantly adding to it, so it will be getting even better with time. And you have lifetime access. Also with the 100% money back guarantee there is no reason to stop you from purchasing. So click on 'Buy Now' and see you in the course.