We’ll walk you through what a complete LinkedIn Ads setup looks like for a client, providing a clear overview of each step in the process. You’ll also get introduced to our project management doc, designed to streamline your campaigns and keep everything organized for maximum efficiency.

Understanding how to use each LinkedIn Ads objective effectively gives you a crucial advantage when planning successful campaigns. In this module, we dive deep into the key objectives—from Brand Awareness to Website Traffic to Lead Generation—providing essential knowledge that every LinkedIn advertising expert needs.

Targeting is why we all love the platform. In this section, we understand all the different ways we can target our ideal prospects such as CEO’s of medium to large enterprises, CTO’s, HR Directors, Founders, Sales Directors, Marketing Manager or anyone who can be understood by job title, job function, industry, company size plus many more. Here we also dive into 4 targeting strategies we can use to drive your cost per click way down by using other targeting methods, not just job title, which is what everyone does. Targeting by Job Title alone is the most precise yet most expensive way to target your prospects. This is because not only does everyone do it this way, but the job title on LinkedIn is a free form, which means Linkedin only recognises about 35% of your target this way… you’re missing a massive opportunity (65% of your target market).

Retargeting is key when it comes to staying top of mind. This class goes into the different ways we can retarget on LinkedIn, as well as we put it together and show you exactly the methodology we use to retarget audiences - from website visitors, to lead gen form opens to video views.

We’ve dedicated an entire module to mastering Thought Leadership Ads, covering everything from how and when to use them effectively to common pitfalls to avoid. You’ll get a step-by-step guide on setting them up, ensuring you can leverage this powerful ad format to build authority and drive engagement like a pro.

There are multiple LinkedIn ad formats to choose from based on your campaign objectives, and we cover them all. Learn the best practices for using each format effectively and see how we implement them so you can build on proven strategies without reinventing the wheel. From Single Image Ads to Video Ads to Conversation Ads, we dive deep into how each format can help you achieve your goals.

Writing compelling copy and creating engaging ads are critical skills for any successful LinkedIn campaign, yet they’re often overlooked in most courses. That’s why we dive deep into what truly makes a great ad, breaking down the elements of effective copywriting and design. Plus, as part of this module, you’ll receive 38 free Canva LinkedIn ad templates to jumpstart your creativity and ensure your ads stand out.

Mastering LinkedIn demand generation strategy is essential for driving consistent demos and calls, but it can be challenging to set up correctly. In this course, we walk you through a complete funnel setup, breaking down each step to help you understand and implement a powerful demand gen strategy. Learn how to effectively move prospects from awareness to action, ensuring your campaigns generate real, measurable results.

Despite what some may say, LinkedIn lead generation is far from dead—in fact, it's one of the most effective strategies for driving high-quality MQLs. LinkedIn's lead gen forms are incredibly powerful, offering some of the lowest cost-per-lead opportunities on the platform. In this course, we’ll show you how to optimize these forms to capture valuable leads efficiently and debunk the myths about LinkedIn lead gen being ineffective. Learn how to harness this strategy to fuel your sales pipeline with targeted, ready-to-engage prospects.