Course curriculum

  • 1

    Welcome To The Course (Overview)

    • Welcome To The Course

    • How A Full LinkedIn Ads Setup Looks 👀
  • 2

    Getting Started

    • How To Get An Ad Account

    • Campaign Manager Overview

    • Campaign Business Manager

    • Metrics - CPM, CPC, CPS, CPV

    • Naming Convention Video 1

    • Naming Conventions Video 2
  • 3

    Objectives

    • Overview

    • Website Conversions vs Website Visits

    • Engagement vs Brand Awareness

    • Website Visits

    • Lead Generation

    • Lead Gen (Updated)

    • Video Views

    • BenchMarks Overview
  • 4

    Targeting

    • Targeting Intro: Bringing It All together

    • Geography

    • Company

    • Demographics

    • Education

    • Job Experience

    • Interests and Traits

    • Targeting Option - Audiences

    • Audience Size

    • Exclusions

    • Be aware of 'and' vs 'or'

    • How To Upload a CSV Company List

    • How I Approach Targeting Set-Up

    • Targeting Deeper Dive
  • 5

    Ad Formats

    • Ad Formats Overview

    • Ad Formats Updated

    • Sponsored Content

    • Text Ads

    • Text Ads Walk Through

    • Dynamic Ads

    • Sponsored Messaging

    • Document Ads

    • Conversation Ads

    • Strategically How To use The Different Ad Formats

  • 6

    Bidding

    • Intro to Bidding

    • Bidding Updated

    • CPM, CPC, CPV, CPS

    • The Auction

    • Total Ad Score Explained

    • CPC Bidding Strategy

    • CPM Bidding Strategy

    • Putting It Altogether

  • 7

    Tracking

    • Intro To Tracking

    • Installing the Insight Tag To SquareSpace Website

    • How To Install The Insight Tag Using Google Tag Manager

    • Setting Up Conversion Tracking - Using Manuel Set Up

    • Conversion Tracking - Using Website Actions (UPDATED)
  • 8

    Thought Leaderships Ads 101

    • Understanding Thought Leadership Ad

    • What Should The Post Be?

    • Campaign Manager 101 (how to get ads account)

    • Setting Up The Thought Leadership Ad

    • Requesting Approval For The Post
  • 9

    LinkedIn Ads Retargeting: Deep Dive.

    • Retargeting Overview

    • How I Approach Setting Up Retargeting

    • Select Which Pages You Will Need to Retarget

    • Online Conversions Set Up

    • Website Audiences - Retargeting Set Up
  • 10

    The Ads

    • Ad Copy + Creatives Overview

    • Copy And Creative

    • Awesome Ad Review - VESTD
  • 11

    LinkedIn Lead Generation

    • How To Set Up A Lead Gen Form

    • Where to get your leads

    • WalkThrough - How I Set It Up For Client
  • 12

    LinkedIn Ads - Demand Generation

    • Content For Demand Generation
  • 13

    Walkthrough

    • Lead Gen Ad

    • Walk Through a Real Account - Strategy Analysis.

  • 14

    Linkedin Funnel - The holy grail in lead generation

    • The Funnel

    • The Funnel Calculator

  • 15

    How Much Should You Be Paying

    • How much should we be paying

    • How much should our leads cost us?
  • 16

    The Follow-Up

    • The Follow-Up
  • 17

    Case Studies

    • LG - 60% Conversion Rate

    • LG - Adobe Creative Cloud

    • LG - WARC

    • LG - Spotify

    • Carousel - Hong Kong Fintech

    • Carousel - Panasonic

    • Video Ad
  • 18

    Gated Content - The Offer

    • The Offer Overview

    • Examples