Cold email is the most affordable and quick way to generate demand for your business. According to studies, cold email has the highest ROI compared to other B2B marketing strategies available to marketers with every $1 spent, they found there is an average of $44 dollars returned. When I design demand generation campaigns for clients, I always insist that we start with cracking a successful cold email campaign before moving to other marketing channels such as paid media, SEO or social media. In short, cold email is an incredible way to generate scheduled sales calls for you and your business and you can be converting business within days.